Email subject line
You’re leaving money in your inbox.
Open rate: the one number your newsletter lives on.
Sound familiar?
Too corporate. Too boring. Too much. Not you.
Let’s find the words that are.
The creative mind behind clearer, stronger brand communication.
Your business is good. But good doesn’t get noticed. Great words do. I’m a copywriter who loves writing almost as much as I love results. I take your marketing off your plate, so you can put your energy where it belongs: running your company.
Denise Roosenhoff
Founder, Deci Elevates
Founder, Deci Elevates
Where I come in
You have more to say than your words show.
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“We know what we want to say. We just can’t get the words right.”
I bring your expertise, your ideas and your personality together in copy that lands the first time. You stop rewriting drafts and start approving them.
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“Our communication doesn’t sound like one brand.”
I build one recognisable voice and carry it through your website, your campaigns and your content, so your audience stops having to work out who you are.
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“We need someone who thinks with us, not someone who waits for instructions.”
I learn your business well enough to come to you with ideas. That is why my clients stay: after a few months I no longer need a briefing to know what fits.
What I do
I handle the marketing. You focus on what you do best.
Grow your audience. Build lasting relationships. Increase your sales. That is the whole job, and these are the pieces of it.
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01
Attract new leads
I put your business in front of the right audience, with a message that makes them stop and pay attention. No shouting, no gimmicks.
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02
Turn leads into warm prospects
A lead is not a client yet. I build the follow-up that answers their questions, earns their trust and keeps you in mind until they are ready to buy.
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03
Email marketing and automations
Newsletters and campaigns people actually open, plus welcome series and follow-ups that keep selling long after you have logged off. Set up once, working every day.
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04
Landing pages that convert
Focused pages built for one job: turning your email and social traffic into leads. Clear message, strong offer, zero distractions, good on a phone.
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05
Social media posts
Posts that stop the scroll and sound like you, only sharper. Consistent, on-brand content that keeps your business top of mind.
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06
Your customer database
I collect, organise and maintain your customer data, so you know who you are talking to and can market smarter instead of harder.
What it gets you
Results that drive growth.
Marketing is not a cost. It is the thing that fills your calendar. This is what my clients get out of it.
- More qualified leads
- Stronger customer relationships
- Higher conversions and more sales
- Customer data that is finally organised
- More time to focus on your business
Why work with me
I don’t just write. I bring value.
How we’ll work together
- 01
Talk
A relaxed conversation about your business, your customers and your goals.
- 02
Plan
We agree on the message, the channels and what success looks like.
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Create
I write and build: emails, pages, posts. You approve before anything goes live.
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Grow
We look at the results, sharpen what works and keep the momentum going.
Kind words
Don’t take my word for it.
“[Client quote]”
“[Client quote]”
Who do you work with?
Small and mid-size businesses that want to grow but don’t have the time, or the team, to handle their own marketing. I work directly with business owners and CEOs, and alongside marketing departments that need an extra creative hand.
Do you only work with businesses in Aruba?
Not at all. I work with clients worldwide, fully online. My working hours are 10 AM to 6 PM Atlantic Standard Time (AST), and we can plan calls around your time zone.
What do you need from me to get started?
Mostly a good conversation: what you sell, who your ideal customers are and what you want to achieve. If you have a logo, photos or existing materials, great. But the words are my job.
Can you work with the email platform I already use?
In most cases, yes. Tell me which platform you’re using and I’ll let you know how we can make it work.
Do you do one-off projects or ongoing work?
Both. But marketing works best when it’s consistent. Most of my clients choose an ongoing partnership, so their emails, campaigns and social media keep building momentum month after month.
What does it cost?
Every business is different, so I don’t work with one-size-fits-all packages. After a short conversation you’ll receive a clear proposal tailored to your goals. No surprises.
Let’s grow your business together.
Book a free strategy session. We talk about your goals, your customers and what is getting in the way, and you leave with a plan. No cost, no obligation.