Email subject line
Our September newsletter
You’re leaving money in your inbox.
Your business is good. But good doesn’t get noticed — great words do. I’m a copywriter who loves writing almost as much as I love results. I take your marketing off your plate, so you can put your energy where it belongs: running your company.
Denise Roosenhoff
Founder, Deci Elevates
Founder, Deci Elevates
The red pen
One line can change everything.
Most marketing isn’t ignored because the business is bad. It’s ignored because the words are forgettable. A few examples of what I do:
Landing page headline
We offer high-quality solutions
Less paperwork. More weekends.
Social media post
Check out our new products!
Made for people who are always running late. (Yes, you.)
What I do
Marketing that works while you work.
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01
Email marketing campaigns
Newsletters and campaigns people actually open. Subject lines that earn the click, stories that build trust, and calls to action that bring in business.
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02
Email automations
Welcome series, follow-ups and nurture flows that keep selling long after you’ve logged off. Set up once, working for you every single day.
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03
Landing pages
Focused pages built for one job: turning your email and social traffic into leads. Clear message, strong offer, zero distractions.
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04
Social media posts
Posts that stop the scroll and sound like you — only sharper. Consistent, on-brand content that keeps your business top of mind.
Why work with me
I don’t just write. I bring value.
Writing isn’t a task on my list — it’s what I love. You’ll feel that in every sentence.
No templates, no generic filler. Ideas shaped around your business, your customers and your voice.
Pretty words are nice. Words that bring in leads and clients are better. Every piece has a goal.
Extensive experience, clear communication, no drama. Just a partner you can count on.
How we’ll work together
- 01
Talk
A relaxed conversation about your business, your customers and your goals.
- 02
Plan
We agree on the message, the channels and what success looks like.
- 03
Create
I write and build — emails, pages, posts — and you approve before anything goes live.
- 04
Grow
We look at the results, sharpen what works and keep the momentum going.
Kind words
Don’t take my word for it.
“[Client quote]”
“[Client quote]”
Who do you work with?
Small and mid-size businesses that want to grow but don’t have the time — or the team — to handle their own marketing. I work directly with business owners and CEOs, and alongside marketing departments that need an extra creative hand.
Do you only work with businesses in Aruba?
Not at all. I work with clients worldwide, fully online. My working hours are 10 AM to 6 PM Atlantic Standard Time (AST), and we can plan calls around your time zone.
What do you need from me to get started?
Mostly a good conversation: what you sell, who your ideal customers are and what you want to achieve. If you have a logo, photos or existing materials, great — but the words are my job.
Can you work with the email platform I already use?
In most cases, yes. Tell me which platform you’re using and I’ll let you know how we can make it work.
Do you do one-off projects or ongoing work?
Both — but marketing works best when it’s consistent. Most of my clients choose an ongoing partnership, so their emails, campaigns and social media keep building momentum month after month.
What does it cost?
Every business is different, so I don’t work with one-size-fits-all packages. After a short conversation you’ll receive a clear proposal tailored to your goals — no surprises.
Ready to get noticed?
Tell me about your business. I’ll tell you how we can get more people talking about it.